Work
WUSC Recruitment Campaign
Through a two-month project, we collaborated with the Director of Public Engagement at WUSC (World University Service of Canada) on a creative strategy to engage and recruit volunteers by amplifying the impact of their projects from the volunteers' perspective in different countries. Remotely, we produced a short and a longer version for social media and for funders.
Jesse Jones Nestlé Q & A
Founder of Jones & Jones Group needed to document and amplify the topic of engaging multicultural communities at a Nestlé speaking engagement. The short video clip was able to generate conversation and catalyze a partnership with a multinational another multinational corporation.
Gotta Dance
Utilizing documentary storytelling, I produced, directed, and edited this project. During COVID, the dance studio lost about 50% of its client capacity. The video showcased how they engaged students through adversity. They were able to see a 30% increase in their attendance just two weeks after they posted the video on their social media page and website.
Young Africa Innovates (YAI): Expert
Master Card Foundation and UNDP-funded program Young African Innovates needed to document their bootcamps and the programming. We took the angle of amplifying impact from the perspective of the experts who were mentoring the innovators throughout the program.
Young Africa Innovates (YAI): Innovator
As a strategic media partner for the YAI programme. Through documenting various boot camps, we were able to create a series of short videos from the innovator's perspective and amplify how the YAI programming was able to provide them with tangible and actionable skills they could apply to their businesses.
Presidential Pitch Season 5
The National Entrepreneurship Innovation Programme (NEIP) of Ghana hosted the 5th annual Presidential Pitch. 10 young entrepreneurs get the chance to pitch their business in front of the President of Ghana. We documented the event while getting commentary from the entrepreneurs and judges.
Iron Alliance
Utilizing documentary storytelling, we produced content that highlighted the “why” behind their gym and how they also provide a communal space to their members. At the time of shooting, Iron Alliance only had 10 members; they have expanded their space and have over 100+ members.
Farewell Regent
We were credited as Director of Photography and Sound Man on Christene Browne's Farewell Regent. We conducted over 30 interviews and documented multiple elements of the redevelopment of Regent Park over a span of 1 year.
Chakula Tamu
Utilizing documentary storytelling, we produced this project to increase Chakula Tamu's brand recognition and customer engagement. The business has now grown to a point where it has customers who buy from it online all across Canada. By showcasing their story authentically, we were organically able to build community and trust.